I haven't watched this (above) vid for a while, but apart from it being just a little bit American for my tastes, what I like about it is: rather than being anti-corporate it's instead being pro community. Simple. Smart. Relevant & Positive.
However, the below trailer for Beer Wars gives the impression that being pro community isn't quite enuf- as if it would be- and the big boys will do what they can to maintain and preserve their market share- of course they ain't gonna walk away, eva.
The impression I get from the trailer is if craft breweries can't get their brews on the shelves in the supermarkets etc then they will become extinct!
(As a side note, I was told by a reliable source that Brew Masters, the beer doco shown on Discovery Channel hosted by Sam Calagione was cancelled because the 2nd series was to profile (for lack of a better term) a range of US craft breweries to create an awareness of the breadth of American Craft Breweries. Anheuser-Busch got wind of this and threatened to pull advertising. If anyone can add details to this theory I would welcome them.)
I've been to Los Angeles and New York and in my experience NYC (esp Manhattan) was far superior for getting ones hands on some juicy beverages- LA being so spread out doesn't help at all. I went into a fairly average supermarket in LA and found the range of US craft beers fairly limited and once I found a decent bottle shop I found I couldn't buy singles of smaller (355ml size) bottles!
No idea what it's like in the middle states of the US but I imagine ordering via mailorder would be your main option.
Which brings me to AUS & NZ.
I can only vouch for Sydney, specifically the inner west; the good news is that the chain booze shops are stocking certain craft brews and a couple of indie liquor stores are doing a good job.
If all else fails, I order from Melbourne which it's pretty safe to say is ahead of the rest of the country. Slowbeer has 1 rotating tap for Growlers (Flagons in NZ) and an impressive list of worldwide brews.
Now to NZ. I can vouch for New Plymouth and Auckland.
In NP (and NZ) you have the option of both supermarkets and bottleshops which will help you get your hands on a decent array of NZ craft beers, tho it has to be said o/s (particuarly US) brews are hard to find.
So when I go home and I'm not passing thru Liquor Land in Newmarket I will order something over the net. I recommend Regional Wines.
So, what does this all mean? There is no doubting that craft brewing in Australia & New Zealand is healthy and advancing, both in quality and infiltration. I have no specific stats to verify this but the evidence is out there: quality breweries selling quality beers, liquor chain stores having varied brews, bars and stores like Slowbeer, Local Taphouse & Red Oak etc.
Also journals such as Beer and Brewer and the success of beers festivals (Good Beer Week & Beervana in NZ).
It's all good!
What brought all this on you ask? Today I went to a bar in Balmain, The Riverview Hotel, and they had four taps of McLaren Vale Beers, a Stone & Wood Pacific Pale Ale and also Little Creatures. All in this little albeit classy out of the way suburban pub. The food was above average too.
I had the MV IPA. It was fantastic. No Hop Monster but showing real class and lovely fruity flavours.
That simple.
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